Often readers ask us about what is a blog, and how is it different from a website? If you are thinking about starting a blog or a website, then understanding these terms will help you meet your goals.
In this beginner’s guide, we will explain what is a blog and how is it different from a traditional website. We will also talk about usage scenarios, with real-world examples, and their benefits.
What is a blog ?
A blog is a type of website where the content is presented in reverse chronological order (newer content appear first). Blog content is often referred to as entries or “blog posts”.
Blogs are typically run by an individual or a small group of people to present information in a conversational style. However, now there are tons of corporate blogs that produce a lot of informational and thought-leadership style content.
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Many people are confused over what constitutes a blog over a website. Part of the problem is that many businesses use both, integrating them into a single web presence. But there are two features of a blog that set it apart from a traditional website.
There are several reasons why entrepreneurs have turned to blogging:
What is the downside to blogging?
Blogging is popular because it works as a marketing tool and makes money. But blogging isn’t all rainbows and unicorns in the world of online income. Before starting a blog as a means to make money or to promote your existing business, you should consider these potential downsides:
Blogging requires a great deal of time. For blogs to be effective at SEO and engaging readers, it needs to be updated regularly. The Internet is littered with abandoned blogs that haven’t been updated in months or even years. The success of blogging comes from having people return, and they only return when there’s new stuff to read. That means generating content at least several times a week, which takes time.
How to Start a Blog
The good news is that starting a blog or adding a blog to your existing site is relativity easy and affordable.
Step One: Setting Up the Blog
There are free blog options such as WordPress.com and Blogger, but to retain control and professional image, consider investing in a domain name and hosting, and installing WordPress or other content management system on your host. Most webhosts offer this.
Step Two: Add Content
Once your blog is up and running, you need keep it active with new content to grow your business. Develop a set schedule for writing and posting blog articles.
Step Three: Market
Like all other business ideas, your success comes from marketing, and letting your target market know about your blog. Great ways to reach your market are through social media, email list, and reaching out to other bloggers, podcasters, and media outlets for publicity. Repurpose your blog content to promote your business, such as using quotes on Twitter or Instagram, creating a video of your article, and more.
Step Four: Add Income Streams.
While your blog can compliment an existing business, it’s also a great way to add additional income streams to your home business. You can promote other companies’ products and services in affiliate marketing. You can offer advertising or feed ad networks, such as adsense, on to your blog. If you have a service business you’re promoting with your blog, you can create your own information products to compliment it. Or, if you have your own product, you can offer a service.
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