Landing pages are a valuable marketing asset that can be used to promote your services, products, webinars, lead magnets, and more. They can help you grow your email list as well as increase sales, which is why it’s crucial that your landing page design follows best practices.
If you’ve been wondering how to design a high converting landing page, you’re in the right place. In today’s post, we’ll explain how you can design a landing page (even if you’ve got no design skills or coding knowledge) and share tips on what makes a high-converting landing page.
How to Design a Great Landing Page
Here we are providing you 10 Best Tips to create landing page.
Designing high-converting landing pages isn’t as difficult as it seems. Nowadays, thanks to numerous templates, anyone can design a beautiful landing page that converts. The main benefit of using a premade template is that you don’t have to learn how to code or hire a developer to design a landing page every time you want to promote an offer.
1. Choose your information wisely and structure it
The copy on your landing page must go straight to the point. You may only have the user’s attention for less than a second before they decide to either engage with the content or leave the page.
2. Use keywords to reinforce Value Proposition
The search ranking on your page for relevant searches will benefit from this effort. By repeating keywords in the copy of the page, you will reinforce the user’s mind what they are there for.3
3. Keep the Messaging Between Ads and Landing Pages Consistent
If there’s a disconnect between what the ad promises and the landing page delivers, you may as well have a broken URL in your ad for all the good it will do.
4. A/B Test the Position of Forms on Landing Pages
A lot of marketers focus too much on landing page forms themselves (more on this shortly), but far fewer consider where those forms should be.
5. Make Your Landing Page Forms Mobile-Friendly
Mobile ads are so effective because they appeal to consumers’ desire to buy something right now, which means your mobile landing pages – and their forms – need to make it as easy as possible for them to convert while they’re on the go.
6. Simplify the CTA (call-to-action)
The best way to create an understandable CTA, is to make your button text something that reinforces what the user is going to receive by clicking. For example, your button may have the text “Yes, I want the free eBook”.
7. Put all Navigation Elements out of sight
A good example of the flow could be:
- Explain the product/service
- Mention the benefits
- Include testimonials (if apply)
- Leave the clear CTA for last
8. Establish your brand’s credibility
If you’re creating a landing page, the chances are that you’re trying to attract new traffic to your site directly to that page. By definition, new visitors may not be familiar with your brand or have any basis to judge its credibility. Therefore, if your brand has been featured in any other sites or publications, take the opportunity to include their logos on your site as badges that speak of your brand’s quality and brand affinities.
9. Use ‘Power Words’ In Your Landing Page Copy
Using the voice of the customer in your landing page copy is powerful. Combining this with “power words” can make your pages damned near unstoppable.
10. Minimise page load time
When it comes to page load times, the difference between 2 and 3 seconds can be crucial. A simple way to optimize the load time is cutting the big images and focusing on the message.
Want to work on your own landing page designs? We offer Design 101, a 4-week introduction to visual design. Students work 1-on-1 with a professional designer to create and iterate on your own landing page designs. Whether you’re looking to upskill or just trying something new, check out our short courses here!